Aaron Franklin is a celebrated BBQ master and the owner of Franklin Barbecue, an iconic Austin BBQ joint famous for its smoked brisket. Known as a culinary icon, he built a thriving BBQ empire with his restaurant, custom Franklin BBQ Pits, and bestselling cookbook, Franklin Barbecue: A Meat-Smoking Manifesto.
His contributions earned him the prestigious James Beard Foundation Award, making him the first pitmaster to achieve this honor. Through BBQ classes, media appearances, and product collaborations, he has shared his passion for BBQ with the world. Aaron Franklin’s expertise and dedication have made him a global name in the BBQ industry.
Key Facts
| Category | Details |
| Full Name | Aaron Franklin |
| Date of Birth | December 17, 1977 |
| Place of Birth | Bryan, Texas |
| Current Residence | Austin, Texas |
| Profession | Pitmaster, Entrepreneur, Author |
| Known For | Franklin Barbecue, BBQ techniques, smoked brisket |
| Spouse | Stacy Franklin |
| Children | One daughter |
| Net Worth (2024) | Estimated at $10 million |
| Education | Informal culinary training; briefly studied film |
| Restaurant | Franklin Barbecue, Austin, Texas |
| Signature Dish | Aaron Franklin brisket, smoked low and slow |
| Awards | James Beard Foundation Award, numerous BBQ accolades |
| Key Products | Franklin BBQ Pits, BBQ merchandise, cookbook |
| Media Appearances | BBQ with Franklin PBS, Chef’s Table BBQ, Anthony Bourdain’s show |
| Cookbook | Franklin Barbecue: A Meat-Smoking Manifesto |
| Famous Guests | President Barack Obama, Anthony Bourdain |
| Business Expansion | BBQ classes, custom smokers, product collaborations |
| Unique Visitors | Thousands of customers daily, with lines forming hours before opening |
| Cultural Impact | A major influence on BBQ culture evolution |
| Hobbies | Experimenting with BBQ techniques, traveling for culinary inspiration |
Early Life and Education
Aaron Franklin’s path to becoming a BBQ master started in Bryan, Texas. Growing up, he was surrounded by the aroma of smoked meats, sparking his love for barbecue. While many chefs pursue formal education, Franklin chose an unconventional route. Instead of culinary school, he focused on hands-on learning.
Franklin briefly studied film but soon found his passion for cooking. His true education came from experimenting with smoking techniques and learning from BBQ legends. This self-taught journey shaped him into a pitmaster who values authenticity, creativity, and tradition. His story proves you don’t need formal training to become a culinary icon.
Physical Appearances and Personal Style
Aaron Franklin’s laid-back, approachable appearance matches his down-to-earth personality. With his signature beard and casual style, Franklin embodies the spirit of the BBQ world. He often wears simple clothing while working at his famous BBQ restaurant, letting his craft speak louder than his image.
This relaxed vibe resonates with fans. Whether he’s manning the grill or teaching a BBQ class, Franklin’s genuine nature shines through. It’s no wonder people feel a connection to his food and his story.
Relationship and Family Support
Behind every successful BBQ entrepreneur is a supportive partner. For Aaron Franklin wife, Stacy Franklin. She plays a significant role in managing Franklin Barbecue and handling the restaurant’s day-to-day operations. Together, they’ve created an iconic Austin BBQ joint that attracts thousands of visitors.
Their teamwork extends beyond business. The couple values community and often participates in local events. This strong bond and shared vision have helped them build a lasting legacy in the BBQ industry.
The History of Franklin Barbecue
Franklin Barbecue began in 2009 as a small food trailer in Austin, Texas BBQ culture. Aaron and Stacy Franklin’s vision was simple: serve the best BBQ brisket and smoked meats with unwavering quality. The humble trailer quickly gained popularity, and in 2011, they opened their Franklin BBQ restaurant.
Word spread fast. Lines began forming daily, with customers sometimes waiting hours for a taste of Franklin’s famous tender brisket. Celebrities, chefs, and even President Obama visited the Austin BBQ joint, solidifying its reputation as the best BBQ restaurant in Texas.
| Year | Milestone |
| 2009 | Opened Franklin Barbecue food trailer |
| 2011 | Launched Franklin BBQ restaurant |
| 2015 | Won the James Beard Award |
| 2020 | Introduced Franklin BBQ Pits |
Aaron Franklin Brisket: A Culinary Icon
The hallmark of Franklin Barbecue is its legendary Aaron Franklin brisket. Franklin’s attention to detail sets him apart. He uses only the finest cuts of meat, seasoned simply with salt and pepper, before smoking them low and slow. This dedication results in perfectly tender and flavorful brisket every time.
Franklin’s brisket has won numerous awards and was even featured on Anthony Bourdain’s show. Many consider it the gold standard for smoked brisket. His methods have inspired a generation of BBQ cooks to embrace the art of simplicity and patience.
BBQ Empire: Beyond the Restaurant
Aaron Franklin didn’t stop at running a BBQ joint. Over the years, he has expanded his brand, creating a true BBQ empire. His ventures include:
- Franklin BBQ Pits: Custom-designed smokers that reflect Franklin’s expertise. These pits are highly sought after by BBQ enthusiasts.
- Aaron Franklin Cookbook: Franklin Barbecue: A Meat-Smoking Manifesto offers readers insights into his smoking techniques and BBQ philosophy.
- BBQ with Franklin PBS: A television series where Franklin shares recipes and tips for perfecting BBQ.
- BBQ Classes: Workshops where fans can learn directly from the master himself.
Franklin’s ability to diversify his brand has made him a leader in the BBQ industry. His products, shows, and lessons continue to inspire BBQ lovers worldwide.
Aaron Franklin Net Worth: How Much Is He Worth in 2024?
As of 2024, Aaron Franklin net worth is estimated to be around $10 million. This impressive figure reflects his success as a BBQ entrepreneur. His income streams include profits from Franklin Barbecue Austin restaurant, royalties from his cookbook, sales of custom Franklin BBQ smokers, and fees from his BBQ MasterClass by Aaron Franklin.
| Source of Income | Revenue Stream |
| Franklin Barbecue | Restaurant profits |
| Franklin BBQ Pits | Smoker sales |
| Aaron Franklin Cookbook | Book royalties |
| BBQ Classes and Workshops | Teaching fees |
Franklin’s wealth also stems from collaborations, such as his BBQ-inspired merchandise and Franklin Barbecue product collaborations like sauces, beers, and BBQ gear.
Awards and Recognition
Aaron Franklin’s journey has been marked by numerous accolades. In 2015, he became the first pitmaster to win the prestigious James Beard Foundation Award BBQ. This recognition cemented his status as a culinary legend.
Other achievements include appearances on Chef’s Table BBQ and collaborations with top brands like Yeti. Franklin’s influence on the BBQ culture evolution is undeniable, and his awards showcase his commitment to excellence.
Diversifying the BBQ Empire: Franklin’s Business Ventures
Aaron Franklin has expanded far beyond his restaurant, building a BBQ empire that includes multiple ventures. He designed and launched Franklin BBQ Pits, custom smokers crafted for serious enthusiasts, which became a hit among pitmasters. Additionally, he offers BBQ classes, sharing insider techniques with aspiring chefs worldwide.
His ventures also extend to catering services in Austin and collaborative product lines, cementing his place as a top BBQ entrepreneur. Each endeavor showcases his dedication to quality and innovation, solidifying his status as a leader in the BBQ industry.
Media Presence: TV Shows, Books, and Public Appearances
Aaron Franklin’s media presence has been a key driver of his fame. His PBS show, BBQ with Franklin, offers insights into smoking techniques, food preparation, and BBQ culture. His cookbook, Franklin Barbecue: A Meat-Smoking Manifesto, became a bestseller, providing recipes and personal anecdotes that resonate with readers.
Franklin also appeared on Chef’s Table BBQ and Anthony Bourdain’s shows, gaining a global audience. These appearances spotlight his expertise and inspire fans to explore the art of BBQ.
The Franklin Brand: Products and Collaborations
The Franklin brand is synonymous with quality. In addition to custom smokers, he’s collaborated with companies like Yeti on BBQ-inspired merchandise, including coolers and grilling accessories.
His branded sauces, hot sauces, and rubs bring his flavors into home kitchens. Unique ventures, such as a beer collaboration with local breweries, further enhance his reach. These products reflect his passion, making his expertise accessible to BBQ lovers everywhere.
FAQ’s
How Much Money Does Aaron Franklin Make?
Rich Franklin earns his wealth primarily through his restaurant, Franklin Barbecue, sales of custom smokers, and royalties from his books. In addition, his BBQ classes and collaborations add significantly to his income, making him one of the most successful names in the BBQ industry.
Who Is Aaron Franklin’s Wife?
Aaron Franklin wife, Stacy Franklin, is his business partner and a driving force behind Franklin Barbecue. She manages the operations of their famous restaurant and plays a key role in its success.
Who Did Aaron Franklin Work For?
Before starting Franklin Barbecue, Aaron Franklin didn’t work for any notable culinary names. He honed his BBQ skills independently, drawing inspiration from his family’s love for cooking and years of experimenting with smoking techniques.
What Is Aaron Franklin Famous For?
Aaron Franklin is famous for his world-renowned Franklin Barbecue in Austin, Texas. Known for serving the best smoked brisket in the country, his restaurant has gained international acclaim.
What Is the History of Franklin Barbecue?
Franklin Barbecue began in a small food trailer in 2009. It quickly gained recognition for its exceptional BBQ, leading to the opening of a permanent location in Austin, where it became a culinary landmark.
What Awards Has Aaron Franklin Won?
Aaron Franklin is a recipient of the prestigious James Beard Foundation Award, becoming the first pitmaster to achieve this honor. He has also received numerous accolades for his contributions to the BBQ world.
Does Aaron Franklin Offer BBQ Classes?
Yes, Aaron Franklin offers BBQ classes where enthusiasts can learn his smoking techniques and tips. These workshops are highly sought after by aspiring pitmasters worldwide.
What Makes Franklin Barbecue Unique?
The simplicity and precision of Franklin’s cooking set his BBQ apart. Using high-quality meats, minimal seasoning, and low-and-slow smoking, he delivers unmatched flavor and tenderness.
Has Franklin Barbecue Hosted Famous Guests?
Yes, Franklin Barbecue has served many celebrities, including Anthony Bourdain and President Barack Obama. These visits have further elevated its reputation.
What Are Franklin BBQ Pits?
Franklin BBQ Pits are custom smokers designed by Aaron Franklin himself. Built with expert craftsmanship, these pits are perfect for serious BBQ enthusiasts and professionals.
Does Aaron Franklin Have a Cookbook?
Aaron Franklin’s cookbook, Franklin Barbecue: A Meat-Smoking Manifesto, shares his journey, smoking techniques, and recipes. It’s considered a must-read for BBQ lovers.
What Inspired Aaron Franklin to Start Barbecuing?
Aaron’s passion for BBQ was inspired by his family’s love for smoked meats and gatherings. This early exposure sparked a lifelong interest that became his career.
Where Is Franklin Barbecue Located?
Franklin Barbecue is located in Austin, Texas. It is widely regarded as the best BBQ joint in the state, attracting visitors from all over the world.
Conclusion
Aaron Franklin is a world-renowned BBQ master and owner of the legendary Franklin Barbecue in Austin, Texas. Famous for his tender smoked brisket, he built a thriving BBQ empire with ventures like custom Franklin BBQ Pits, bestselling cookbooks, and BBQ classes. His restaurant has become a cultural landmark, attracting food lovers and celebrities, including President Obama.
He earned the prestigious James Beard Foundation Award, solidifying his place as a culinary icon. Through collaborations and products, Aaron Franklin brings his BBQ expertise to enthusiasts worldwide. His dedication to perfecting the art of smoking meat has made him one of the most celebrated figures in the BBQ industry today.
